Collaborations

Charles Jeffrey collaborates with Lord Andrew Lloyd Webber


02 08 2021

Charles Jeffrey's brand LOVERBOY has collaborated with Lord Lord Andrew Lloyd Webber and Lady Lady Madeleine Lloyd Webber to redesign the Theatre Royal Drury Lane's 'infamous Red Coat' uniforms, as the British composer and his wife began renovating the London theatre last year.

Jeffrey shared news of the collaboration on Instagram, posting 'I see the Red Coats as arbiters of information. They have such rich distinction that when I started thinking about how to reinterpret their classic uniforms, I felt compelled to explore red in art and red in semiotics as key vehicles to drive the manifestation of these designs. Working with Andrew, Madeleine and the whole LW Theatres team to find the Red Coats’ place in today’s interpretation of the theatre has been incredibly inspiring'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.